Social Media Campaign

Take a stand against child labor through visuals that delicately juxtapose two contrasting worlds. In one, children joyfully engage in play with balloons, badminton, and Lego blocks, while in the other, they are tragically seen selling tea on the streets, carrying garbage bags, or toiling at construction sites. The typography complements this creative portrayal. Despite the somber topic, bright and vibrant colours capture the essence of childhood, amplifying the message against child labor.

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This campaign went viral on social media and received lots of appreciation on social media for the creative rendition and the thought process.